Water Conscious Denim!

We like to describe the vibe of our studio as an “eco-chic power yoga studio,” a sanctuary where you can unwind and relax in an environmentally friendly setting AND get super sweaty in a challenging yoga class.  Because we are eco-chic we are always on the look out for other companies and businesses that are aligned with our environmental standards.  Manduka and Lululemon Athletica are favorites of ours in the yogi world because of their awesome high functioning clothing and products, however we don’t just live in yoga clothes at the yoga studio!

So when an established denim company like Levi Strauss and Company implements and funds a new water conservation program to irrigate their cotton crops, we at The Green Yogi take notice.  According to the company the average pair of blue jeans consumes 919 gallons of water during its life cycle, or enough to fill about 15 spa-size bathtubs. That includes the water that goes into irrigating the cotton crop, pre-washing the denim, stitching the jeans together and washing them scores of times at home.  Read the full article from the New York Times.

We all know that our global climates are changing, which means the relatively arid areas, where the majority of our crops are grown, are becoming drier and having a stable water supply is paramount not only for agriculture but for the inhabitants as well.  Therefore new technology and strategies for conserving water need to be implemented as soon as possible to preserve our environment, allow people to sustain their livelihood through farming, and keep costs relatively low for consumers of cotton.

International nonprofit group The Better Cotton Initiative has partnered with companies like Adidas , Ikea, and The Gap to reduce the use of pesticides and child labor as well as promote water conservation.  Levi Strauss has partnered with Cotton Inc which is providing the technical know how to reduce wasted water.  The results have been fantastic, “a three-year independent study of Indian farms found those adopting the new techniques reduced water and pesticide use by an average of 32 percent, the initiative says. The profit was 20 percent higher than that of a control group using traditional methods.”

So what does this mean for consumers?  Along with caring about if our food comes from sustainable farms and if our yoga studios are environmentally friendly, we can also now choose to spend our dollars on clothes and brands that originate from farms that are water conscious.  These companies design apparel to help our booties look good while decreasing their environmental footprint and conserving our planet’s biggest resource, 2 parts Hydrogen 1 part oxygen, WATER!

So now that you have a choice between water gulping cotton or water conserving cotton which will you choose?  To us, that answer is easy!!

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